The image of wine, of its territoriality and its regional peculiarities, depends on an attentive and strategical market positioning. This would not be possible without a global vision of the potentialities evidenced by the diversity of the producers and the different types of wines proposed.

The demand of the wine market, with an ever-growing competition and even more demanding customers, has caused the constitution, by a group of pioneers of the Ticino wine promotion, in 1984, of “Proviti”, the former wine promotion office.

Of course, one could say these were different times. In any case the visions of these pioneers were the right ones: identify wine with the territory and with the production reality was the right vision at the right time.