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The image of wine, of its territoriality and its regional peculiarities, depends on an attentive and strategical market positioning. This would not be possible without a global vision of the potentialities evidenced by the diversity of the producers and the different types of wines proposed. |
The demand of the wine market, with an ever-growing competition and even more demanding customers, has caused the constitution, by a group of pioneers of the Ticino wine promotion, in 1984, of “Proviti”, the former wine promotion office.
Of course, one could say these were different times. In any case the visions of these pioneers were the right ones: identify wine with the territory and with the production reality was the right vision at the right time.
During the years, the wine promotion has been refined until reaching our days, where Ticinowine can be found, active in the wine promotion with a well-developed and perfected pallet of products and services. Thanks to marketing campaigns and an aimed communication, we have been able to develop solid market rooted concepts, evidenced by well-known events such as “cantine aperte”, “festa del vino”, “le strade del vino”, as well as by the ever more frequent participation to exhibitions and events of international interest, where the Ticino wine sector with its producers is punctually present.
Beyond the call of these events, we need to look ahead and believe in this noble fruit of our soil and in the Ticino wines, which are in no way inferior to other aristocratic wines present on the market.
Our wines should be distinguished by their quality, which can be assured with demanding inspections, based on credibility, guaranteed by a long tradition, by a diversity leaning on an environmentally respectful production, as well as a complements expressed through the differentiation of the offer (niche markets and new products).
To reach these goals, our producers showing professionalism and managerial skills can undoubtedly face the challenges offered by the national and international wine market. In any case, the last decision will be taken by the market, more exactly by the final consumer, to whom the Ticino wine sector can assure an accurate production with deep roots in the tradition, in the specifics tied to the territory and in the high level of their creations.
Ticinowine, thanks to a twenty-year experience constructed in time and thanks to the loyal support of affiliated producers, will also in the future be competent in entrusting the image of ambassador to Ticino’s wine: sincere, free and capable of strong emotions.
Stefano Caligari
Director Ticinowine |
lunedì, 06 settembre 2010
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